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Freshly delivered by Perigord Brand Solutions - A new look for Lidl’s well-established Cider Brand – Woodgate. We gave the brand a new, fresh and more modern look, while also paving the way for more exciting flavours.
the challenge
Becoming an inspiration
After a market review, in partnership with Lidl, we concluded that there was an opportunity to align the brand closer towards the category and derive inspiration from the market leaders to achieve a greater impact.
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A new brand was created which moved away from an old “tired” look to become one that connects to the consumer and provides a belief, trust and passion for original cider.
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