Connected Packaging

+ Enhanced Consumer Engagement: With Connected Packaging, you can offer consumers a seamless way to access product information, exclusive content, loyalty programs, and even interactive experiences, all directly from the packaging itself.

+ Sustainability: Reduce environmental impact by leveraging Connected Packaging to enable features such as refill reminders, recycling instructions, or product usage tips, promoting sustainable consumption practices among your customers.

+ Product Authentication: Combat counterfeit products and enhance supply chain transparency by leveraging Connected Packaging to provide consumers with real-time product authentication.

+ Product Information Labelling: EU regulations mandate that packaging must provide clear and accurate information to consumers regarding product ingredients, nutritional content, recycling instructions, and more. Connected packaging can deliver this information digitally, enabling dynamic labelling that can be updated in real-time to reflect any changes in ingredients, allergens, or regulatory requirements. This ensures that consumers have access to up-to-date information and helps businesses adapt to evolving regulations more efficiently.

+ Traceability and Transparency: EU packaging regulations often require traceability throughout the supply chain. Connected packaging solutions can provide real-time tracking and tracing capabilities, allowing businesses to monitor the movement of products from Processor to manufacturing facilities to distribution centres to retail stores. This level of transparency helps ensure compliance with regulations related to product origin, safety, and authenticity.

+ Data Insights: Gain valuable insights into consumer behaviour, preferences, and usage patterns through analytics gathered from interactions with Connected Packaging. This data can inform future marketing strategies and product development initiatives.