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Our trademarked proprietary process, born from decades of experience and industry knowledge in FMCG/Retail, Health and Life Science.

Why SCALE™?

SCALE™ represents the five core principles of our brand guardianship;
Strategic, Creative, Adaptive, Localise, Environment.

These five principles work by developing your brand, to win in a highly competitive environment by providing an understanding of all the unique attributes and differentiators that help to gain competitive advantage.

Our team work closely with you to develop the visual language for your go to market and omnichannel strategy. We help your brand win the battle for attention and recognition by breaking through the clutter, making it findable, recognisable and familiar.

SCALE™ embodies all our learnings from the client to agency side, creating a transparent, honest and trustworthy process that elevates the relationship between us both.

Strategic

From early insights and research right through
to execution across the desired channels,
we’re on the journey with you.

Strategic

  • Research and insights
  • Brand promise and message
  • Brand / product positioning
  • Marketing strategy
  • Brand identity
  • Brand guidelines
  • Workshops
  • Brand assets design
  • Copywriting

Creative

For us, branding and packagingare our
foundation, It’s what makes us tick,
what we do best.

Creative

  • Consumer packaging
  • eCommerce packaging
  • Pack science
  • Market collateral
  • Master rollouts
  • Web and digital
  • 3D modelling and animations
  • Photography

Adaptive

We understand the value of Design Thinking.
Therefore, our adaptation process is anchored
and led with a creative director skill and
executed with the production director's expertise.

Adaptive

  • Packaging range extension
  • Adaptive design
  • Prototyping & comps
  • Representative SKUs
  • Design development
  • Brand & packaging guidelines
  • 3D Renders & CGI
  • Mobile & eCommerce imagery
  • Online and In-Store PoS
  • Videos production and motion graphics
  • AR packaging

Localise

We remove complexity from your process,
ensure brand consistency, improve your
go-to-market time and remove your pain points.

Localise

  • Artwork and prepress
  • Language management
  • Print management
  • Mockups
  • Colour management
  • Graphic reproduction support
  • Print quality management
  • Process management

Environment

Collective knowledge harnessed to deliver
better carbon impact solutions across the supply chain.

Environment

  • Packaging portfolio audit & health check
  • Improvement / optimisation of packaging, save weight, reduce carbon and costs
  • End-to-end development service
  • Trends and insights; packaging innovations, structure, materials, crossIndustry pollination
  • Packaging science workshops
  • Independent third-party consultation

Contact us.

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